I spent most of July and August working out of MakerBot’s Brooklyn Headquarters (the BotCave) to concept, staff and launch this new series. Working with long-time pal Bre Pettis, MakerBot’s cofounder, CEO and former video superstar himself, we set to work on coming up with a new 12 to 14 episode weekly series that would appeal to current MakerBot owners and non-owners alike.
The show has to be entertaining, informative, tell great stories and appeal to a wide audience. The first thing we did was set about finding the perfect person to bring in full-time as MakerBot’s Video Superstar. This was not an easy search as the role demanded not just a great on-screen presence, but someone who can think creatively, quickly, knows online video production, is a great editor and isn’t freaked out by deadlines. After almost a month of searching, we hired Annelise Jeske.
Annelise is perfect for the role. She’s got a cool sense about things, is very creative, driven, and didn’t freak out when I threw Final Cut X at her and said “you’ll be using this.” Once Annelise was on board, she and I set to work to concept out the various segments, branding, music and story ideas.
MakerBot’s 3D printers aren’t just a product, they’re a lifestyle. While still arguably in the early adopter and hobbyist days, these robots are part of an ecosystem that is exploding with creative use and potential. To own a MakerBot Thing-o-Matic isn’t to just own a machine that makes replacement parts for your home. It’s about being part of something much bigger. It’s about being part of a fast growing segment of humans who are using shared ideas, designs, software and hardware to build upon the greatness of others. Call it the DIY movement, the maker movement, whatever. It’s about solving problems, learning, creating and ultimately sharing knowledge with others like you.
MakerBot has spawned a growing community of people who share their 3D designs on an open website called Thingiverse. If you design a bicycle mobile phone mount or coat hook, you can share those designs on Thingiverse and others will build upon them to improve or make variants of them. This is exciting stuff, because that means as a new MakerBot owner, you have access to thousands of products that you can print out at any time. There’s new models posted all the time, so we’re doing a regular segment called Thingiverse Roundup that focuses on cool stuff found here.
Annelise has experience doing stop motion animation, so we quickly decided that the opening sequence and segment IDs should be animated using printed models and letters. We saw Tony Buser‘s Bob the Bobblehead robot appear in the office one day and knew we needed to incorporate him into the show.
As a result of Bre’s appearance on the Colbert Report, MakerBot has been scanning the heads of friendly hackers, thinkers, writers, artists and musicians with a high resolution 3D scanner. These scans can be printed out to render a perfect plastic bust thus giving us our Notables segment.
There’s so much more to come. I’m really happy with our debut episode, which features much head scanning when the organizers and artists from the AfroPunk Festival stopped by MakerBot’s workshop. Angelo Moore from the band Fishbone and Reggie Watts are two of the artists who are featured. An excellent model of Yoda and a multi-piece Sword of Omens are featured in the Thingiverse Roundup segments. Future episodes will focus on interesting creators, artists and events in the ever expanding universe of affordable 3D printing.
My role was primarily getting MakerBot TV off the ground. It’s in Annelise’s very capable hands now. The show has tremendous momentum, support from the whole MakerBot staff and a universe of stories that have yet to be told. I’m proud of what we’ve produced and very excited at what’s to come. Please tune in, subscribe and tell your friends. It’s going to be an awesome ride!