Many people have now noticed that Nike has appropriated the Minor Threat artwork and logo for a new skateboard demo / ad campaign. To set the record straight — Nike never contacted Dischord to obtain permission to use this imagery, nor was any permission granted. Simply put, Nike stole it and we’re not happy about it. We are not yet sure what options, if any, we have to stop Nike from using our images to sell their shoes, but if you would like to direct your complaints to Nike that would be a good place to start.
Come on Nike. With an army of marketing drones and a limitless advertising budget at your disposal, all you could come up with is a blatant ripoff of DC’s seminal punk rock band’s art? Ironically, this whole thing should bring more attention to how lame Nike is and hopefully educate a few people on the meaning of corporate co-optation of culture. Conact Nike or give them a call at 1-800-344-6453 and share your thoughts on the matter.